Olivia Colman stars in Burberry’s new campaign, brand opens international pop-ups

Burberry is drawing on its storied heritage (165 years+) as the London luxury fashion house continues to evolve its outerwear featured in its latest multi-faceted campaign, showcasing “iconic designs… grounded in innovation, skill and a spirit of adventure”.

Alongside the new campaign, entitled ‘It’s always Burberry Weather: Postcards from London’, there are also immersive pop-ups and heritage-inspired windows, while key is the introduction of more styles to its expanding outerwear family.

The campaign features four short films starring actor Olivia Colman and directed by John Madden. The cast of tourists also features international supermodels including Amelia Gray, Liu Wen, Lucky Blue Smith, Mona Tougaard and Tyson Beckford.

The films follow the adventures of first-time tourists exploring London, who encounter a variety of locals (all portrayed by Colman) from a cricket enthusiast to a woman behind a chip shop counter, as her performances “capture the essence of everyday London life”.

“Each film celebrates just a few of the many characters you’ll encounter in London,” said Burberry chief creative officer Daniel Lee.

The shorts culminate in a “fast-paced film that interweaves moments from each vignette, while showcasing Burberry outerwear”.

Inspired by Burberry’s Winter 2025 show, those pop-ups reflect “the spirit of rail adventures, and the romance of returning to London by train”.

Their interiors “blend the industrial aesthetic of historic train stations with Arts and Crafts detailing” while the design reflects Lee’s vision “of a slightly eccentric, bohemian desire for travel”.

Select locations in China, Japan and the United Arab Emirates will feature themed pop-ups, including ticket booths and gifting kiosks designed to echo station platforms.

In a nod to Burberry’s history, the 1930s clock from the brand’s flagship Haymarket store has recently been installed at its Horseferry House, London, headquarters. Replicas of the clock will also feature in selected pop-ups.

And the additions to the expanding outerwear family? Here, the focus plays on proportion, “bringing a fresh identity to rainwear”. 

Made in Yorkshire from water-resistant cotton gabardine, the Castleford trench returns alongside the new Fitzrovia coat – its A-line shape “adding volume to the signature silhouette”. 

For men, the relaxed-fit Chestwood draws inspiration from an archive Burberry trench from the 1980s. Blending heritage raincoats with modern down-filled design, the Berryhill car coat is shaped to a bold fit-and-flare, while the Floriston jacket “reinterprets the classic quilted jacket with a boxy cut” in shiny nylon trimmed with corduroy.

Meanwhile, outdoors-inspired design is also fused with refined fabrics. Heritage styles, including the Kensington trench, are cut from technical cashmere, brushed for a soft finish, while rainwear elements are reworked in wool to create the Belmont trench cape. A belted coat is tailored to a double-breasted silhouette from herringbone wool.

Also there are modern interpretations of aviator jackets featuring shearling lapels, while a wool blend bomber jacket “brings an elegant touch to everyday dressing”. Down-filled puffer jackets are reimagined in corduroy and the Burberry check in colourways of wine red for women and truffle brown for men.

We’re told soft neutral hues of clam and ice “refresh the Burberry beige”, grounded by core colours of camel, navy and black. The palette ranges from earthy clay brown and coal grey to deep mahogany and twilight blue.