Kering’s Brioni brings luxury tailoring to Como 1907 football club

Translated by Nazia BIBI KEENOO Published August 1, 2025 Brioni is bringing its Roman tailoring heritage to the pitch—off the pitch, that is. The menswear label is partnering with Italy’s Como 1907 football club, dressing its players for official appearances throughout the 2025–2026 season. The club’s growing visibility since its 2024 promotion to Serie A … Read more

Diane von Furstenberg introduces denim capsule collection

Diane von Furstenberg has launched a new denim capsule collection, expanding the brand’s offering with a focused range of casual, design-led styles. The capsule features a selection of dresses, suits, and separates crafted in updated denim fabrications, including denim jersey, chambray, and printed denim. A denim suit by Diane von Furstenberg – Diane von Furstenberg … Read more

Colombian brand Vélez unveils its official summer collection

Published August 18, 2025 Colombian label Vélez has launched a new collection in the local market, a proposal that fuses handcrafted design classics with an avant-garde approach and a connection with nature. This new collection is designed to become the perfect ally to everyday life, fusing style with authenticity. Vélez Composed of multiple women’s and … Read more

Louis Vuitton unveils luxe make-up line in link with Pat McGrath

Published August 19, 2025 Louis Vuitton has announced the arrival of La Beauté, an “elevated make-up line”, as colour cosmetics continue to be seen as key growth avenues for ultra-luxury labels. And it comes as the company announces the official arrival of Dame Pat McGrath as creative director, Cosmetics, for La Beauté (although she’s clearly … Read more

Coco Crush: “Encounter” with a Chinese lens

Published August 25, 2025 Chanel’s latest jewelry campaign brings its Coco Crush universe to life through a uniquely Chinese perspective, starring house ambassadors Wang Yibo and Leah Dou. Shot at the legendary Château Marmont in Los Angeles, the campaign short film captures the spontaneity and emotion behind a meaningful encounter—Chanel style. Wang Yibo and Leah … Read more

H&M signs Lorena Saravia for first collaboration with Mexican designer

Published August 26, 2025 H&M announced its first collaboration with a Mexican designer by unveiling the exclusive collection with Lorena Saravia, which will be available starting October 16, 2025, in select stores and online. H&M signs Lorena Saravia for its first collaboration with a Mexican designer. – Cortesía The 29-piece proposal reflects the contemporary sensibility … Read more

Lee and Crayola launch limited-edition capsule

Published August 26, 2025 Lee and Crayola have teamed up to introduce a limited-edition capsule collection that combines Lee’s iconic workwear silhouettes with eight fan-favorite retired Crayola crayon shades. Lee and Crayola launch limited edition capsule. – Lee For the first time in Crayola’s history, colors such as Magic Mint, Dandelion, Raw Umber, Orange Red, … Read more

After Sydney Sweeney controversy, American Eagle taps Travis Kelce to sell jeans

By Bloomberg Published August 27, 2025 On the back of the American Eagle Outfitters Inc. Sydney Sweeney buzz, the company has nabbed Travis Kelce as its newest face. American Eagle X Tru Kolors AE x Tru Kolors, Kelce’s brand, released a collaboration with the jeans maker including t-shirts and sweatshirts branded with the Kansas City … Read more